ULLR Adventure Maps officially began business in May of 2017. However, ULLR’s history goes as far back as 2013-14 when Alex Hordal began creating digital ski maps through a company called the Whistler Mountain Mapping Initiative, or WMMI.
The maps were originally created to help learn Whistler Mountain and served as a good replacement for the otherwise ambiguous publicly available trail map. Over time, the maps grew in complexity and accuracy and soon became a staple reference.
In early 2017, WMMI partnered with Empowered Startups, a startup incubator based in Whistler, BC to create ULLR Maps Ltd, a new company specializing in designing the most beautiful, accurate and informative digital maps on the market.
The transition from WMMI and the launch of ULLR’s propriety mapping application on the Google Play Store and Apple’s App Store on November 15th 2017 will mark an early milestone towards the continuation of high quality cartography under the ULLR Adventure Map brand.